When Should I Use One-Time vs Continuous Email?
Consider the volume of emails you want to send in a day and the scope of customers you wish to engage with when deciding between a One-Time or Continuous email campaign.
A One-Time Email Campaign will send a “blast” of messages at once to a large number of customers.
This is especially useful for special events, promotions, or important announcements you want to send to a large group of customers at once. There is no limit to how many customers can receive a one-time email campaign.
Continuous Email Campaign sends daily to customers that hit a “trigger” on that particular day.
For example, a follow-up message requesting reviews will send each day to customers who meet the trigger criteria within the selected time frame after a repair order is closed. Service Reminder campaigns also run continuously, sending customers a list of previously recommended services and inviting them to schedule an appointment.
For more information on Email Campaigns see Email Campaign Templates