Consider the volume of emails you want to send in a day and the scope of customers you wish to engage with when deciding between a One-Time or Continuous email campaign.
A One-Time Email Campaign will send a “blast” of messages at once to a large number of customers. This can be very useful for special events, sales, or notifications that you would like to have reach a large number of customers at once. There is no limit on how many customers can be sent a one-time email campaign.
Continuous Email Campaign sends daily to customers that hit a “trigger” on that particular day. For example, a follow up message requesting reviews will send daily to customers who meet the trigger criteria on the selected time frame after a repair order is closed. Service Reminder campaigns are also continuous campaigns and they will send out a list to customers of previously recommended services while prompting them to make an appointment.
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