Area Mail (also known as EDDM or Every Door Direct Mail) is used to target those who are NOT already your customer or new customer acquisition.
With EDDM, you select neighborhoods (carrier routes) in which you would like USPS to deliver a mail piece to every address or delivery point within that selected route. This is primarily for the purpose of new customer acquisition.
We currently only have one templated campaign available for Area Mail which is the “3 Discount Option” mailer. For more information on this mail campaign please contact your account manager.
To send Area Mail campaigns we utilize a points system (each point equals one penny) and you can pre-purchase these points or have them purchased automatically when you send the campaign. For more information on this you can read What are points and how do they work?