Retention Pro uses your logo in a variety of marketing strategies: Direct Mail, Emails, etc.
For optimal brand performance and customer experience, we recommend the following:
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Each logo should be minimum 300 DPI (Dots Per Inch): Because the logo in your Retention Pro Dashboard is also used on all email marketing and direct mail pieces, we recommend uploading a 300 DPI file to maintain a sharp, professional appearance. Files higher than 300 DPI create unnecessarily large file sizes, while lower-resolution files can appear blurry, blocky, or pixelated.
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Standard DPI for web only images = 170 DPI; Standard DPI for Print images= 300 DPI
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CYMK Color
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PNG or JPG: dimensions of logo no less than 1000 Height and width
Vector files (AI/EPS formats) will need to be converted to PNG or JPG for use in both standard print and web.
Preferred image format for Retention Pro Company Settings:
.PNG or .JPG
Preferred logo format for custom logos or mailers:
AI/EPS Vector
Examples of a high quality image and a low quality image:
High Quality
Low Quality
For information on where to find the Logo area in Company Settings please see Company Settings