Logos: Accepted Formats and Requirements

Logos can be added to your shop's profile in the Company Settings area of Management in Retention Pro.

Retention Pro uses your logo in a variety of marketing strategies: Direct Mail, Emails, etc.

For optimal brand performance and customer experience, we recommend the following:

  • Each logo should be minimum 300 DPI (Dots Per Inch): Since the logo used in the Retention Pro Dashboard is also the same logo used on any email marketing and direct mail piece(s), it is suggested that you upload a 300 DPI file to avoid low quality or “blocky” images. Anything over 300 DPI will be too large of a file, anything lower will cause that blocky or pixilated look.

    • Standard DPI for web only images = 170 DPI; Standard DPI for Print images= 300 DPI

  • CYMK Color

  • PNG or JPG: dimensions of logo no less than 1000 Height and width

 

Vector files (AI/EPS formats) will need to be converted to PNG or JPG for use in both standard print and web. 


Preferred image format for Retention Pro Company Settings:

.PNG or .JPG 

Preferred logo format for custom logos or mailers:

AI/EPS Vector

 

Examples of a high quality image and a low quality image:

High Quality

BOLT-ON-Logo-tag-black

Low Quality

BOLT-ON-Logo-tag-black_web

For information on where to find the Logo area in Company Settings please see Company Settings