Tracking for Direct Mail campaigns can give you an idea of how that campaign performed.
Next to each campaign in the Campaigns section is an Edit button and a Track button. If you click Track it will open a page with a graph that shows basic tracking and performance for that campaign.
We track the customer that was sent that campaign for 90 days from when the mail was sent. This is designed to provide a general idea of the campaigns performance.
When the tracking page is open it will show you a graph with multiple bars.
At the top you will have a date range that you can customize, you can also use the quick selector to pick this month, last month and year to date.
You'll also notice that the bars on the graph are colored. Blue are messages sent, black are the visits, and green is the spending in $1000s
You can click all the bars on the graph and a list of customers will populate below it for that data set.
On the side you can see total revenue, how many messages were sent in total, Total Spending and Visits from the date selected.
Return to What is direct mail?