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Email Campaign Tracking

Tracking is available with different options across text, email, and direct mail campaigns in Retention Pro.

Next to each campaign in the Campaigns section of the menu is an Edit button and a Track button.  Clicking on Track opens a page with a graph that displays key tracking and performance information for that campaign.

emailedit-track

We track each customer who receives a campaign for 90 days from the date the message is delivered. This is designed to provide a general idea of the campaigns performance. While we understand that a customer coming in for a repair a month after receiving a campaign might not be as a direct result of that campaign, there is a possibility that the campaign prompted them come in.

When the tracking page is open it will show you a graph with multiple bars.  

At the top, you’ll see a date range that you can customize. You can also use the quick selector to choose options like This Month, Last Month, or Year to Date. After updating the date range, be sure to click the Update button to apply your changes.
emailtrack

You can click on the lines on the graph and it will populate a list of the customers in those categories below the graph. If you wish to "hide" a certain data set click on where it is listed below the graph (for example, if you didn't want to see Bounces you would click where it has the yellow dot next to Bounces below the graph).

  • Messages Sent (Blue)- how many emails were sent out at each time

  • Visits (Black)- customers that visited within 90 days after receiving the campaign

  • Spending (Bright Green) - totals of repair order amounts resulting from those visits

  • Opens (Orange) - How many customers opened the emails when they received them
    • Note that customers can appear in this data set multiple times if they open the email more than once or if they are having internet trouble
  • Clicks (Purple) - When customers have clicked on any links provided in the email
  • Unsubscribes (Pink) - A customer who has clicked unsubscribe from emails on that email campaign
  • Bounces (Yellow) - Indicates the recipient's mailbox has reached its storage limit so the email was unable to be delivered

  • Failures (Dark Green) - Emails that were sent out but failed to be delivered to the recipients inbox

  • Permanent Failures (Coral) - Indicates that a customer's email address may have been closed or is otherwise no longer valid.

 

Return to the Main Article Email Campaign Templates