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Direct Mail Campaign Tracking

Tracking for Direct Mail campaigns can give you an idea of how that campaign performed.

Next to each campaign in the Campaigns section is an Edit button and a Track button. If you click Track it will open a page with a graph that shows basic tracking and performance for that campaign.  

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We track the customer that was sent that campaign for 90 days from when the mail was sent. This is designed to provide a general idea of the campaign's performance. 

When the tracking page is open it will show you a graph with multiple bars. 

At the top you will have a date range that you can customize, you can also use the quick selector to pick this month, last month and year to date. 

On the side you can see total revenue, how many messages were sent in total, Total Spending and Visits from the date selected. 

directmailtrack
The bars on the graph are color-coded for clarity:
🔵Blue represents the messages sent
⚫Black indicates the number of visits
💲Green reflects spending in increments of $1,000. 
By clicking on any of the bars in the graph, a corresponding list of customers associated with that specific data set will be displayed below the graph.
 
When clicking on the blue bar to see the sent messages they will show a column labelled "Latest Tracking Information" which represents their last know status.  Please note that these statuses are not real-time (they may be 24 hours or more behind) and may be incorrect if a mail piece is not scanned. The statuses you may see are:

  • Queued for Printing- Mail has been sent to (and is being processed, printed, and cut by) the printer.

  • Mailed - Mail has been handed off to the mail carrying partner. 

  • In Transit - The mail piece is being processed at the USPS entry/origin facility.

  • In Local Area - The mail piece is being processed at the USPS destination facility.

  • Processed for Delivery - The mail piece has been greenlit for delivery at the recipient's nearest USPS postal facility. 

  • Delivered - The mail piece has been delivered to the recipient’s address. 

 

For more on Direct Mail please see What is direct mail?